I come from a long line of ladies who love bling. My grandmother is the queen of baubles and passed those glitz and glamour genes down to my mother and my aunt, who in turn passed them on to me, my sister and my cousin.
When I met jewelry designer Lexie Broytman, I knew we were kindred spirits the moment she said, “I get my love of jewelry from my mom and my grandmother; I firmly believe it’s hereditary.”
Lexie is the founder of EvaDane, a jewelry line specializing in bracelets with semi-precious stones and a wide variety of charms (think Pandora or Alex + Ani, but handmade).
I had the chance to sit down with Lexie to learn how she got started and what advice she has for other female entrepreneurs.
PBS: How did you decide to pursue a career in jewelry design?
LB: It all started a few years ago. I was getting my Masters Degree and modeling part time. One day I was in Newport, RI shopping with my mom and I just got inspired. I started to feel like I could do this - I could make a product people would want, and I have some Photoshop experience, so I knew I could handle the visuals to market whatever I came up with.
PBS: Where does the name EvaDane come from?
LB: When I was an undergrad, I was studying for my Bachelor’s Degree in public relations and I was in a class where one of the projects was to create your own company. For that exercise I designed a shoe company called EvaDane. Eva is my grandmother’s name. She was an amazing seamstress. She had five children and she did tons of sewing for them. My middle name is Dane, so I decided to put those two names together and I wound up really loving the combination.
PBS: All of the EvaDane bracelets include a strand of semi-precious stones and a single charm. How did you arrive to that design?
LB: I wanted something where I could offer customers a lot of different options. I knew with this design I could have a wide variety of charms and stones. I really like semi-precious stones and rocks. Each bracelet comes with an information card about that particular stone - its properties, its energy.
PBS: You sell the bracelets through an Amazon Shop. When did that open?
LB: Two years ago in December. It’s been great to showcase all of the designs in one place, but Amazon doesn’t have a ton of options for categorization or organization, so it takes a bit of scrolling to view all the possible options.
PBS: It does! I fell down quite the scrolling rabbit hole.
Tell me, with other brands like Pandora and Alex + Ani offering a similar type of charm bracelet, how does EvaDane stand apart?
LB: It’s true that Pandora and Alex + Ani do offer a lot of combinations with charms, but everything I do is handmade. I put care into all of the materials I select. There aren’t factory workers or machines producing these pieces.
PBS: What else would you like people to know about EvaDane?
LB: All of the stones I use have their own meaning. EvaDane jewelry is about style, but it’s also about energy. In the future, I do plan to expand to other types of jewelry.
PBS: Lastly, do you have any advice for other female entrepreneurs?
LB: This is going to sound so cliché, but if you love what you do, it doesn’t feel like work. Having your own business is a ton of responsibility - you are steering the ship yourself, directing everything that happens. Just remember, when it gets hard, don’t give up. Keep pushing forward through roadblocks and look for creative solutions to those problems.
PBS: Thank you, Lexie, for sharing the EvaDane story.
Over the past week I have spent a lot of time in the EvaDane Amazon shop and here are some of my favorite pieces.
Morganite Gemstone Starfish Charm Bracelet - this design was made for beach season. Wear it with a sun dress or even with your bathing suit, cover up and flip flops.
Amazonite Gemstone Anchor Charm Bracelet - these light blue stones paired with an anchor charm give a peaceful, nautical vibe.
Green Aventurine Gemstone Libra Charm Bracelet - my zodiac sign is Libra (which I fully believe in) so I gravitated towards this bracelet. I like the earthy combination of the green stones and the gold charm.
I also love the Lepidolite Gemstone version, in my favorite color, purple.
Sugilite Gemstone Hamsa Charm Bracelet - continuing with the purple stones, this bracelet with the hamsa charm is beautiful. The hamsa symbol, specifically the eye in the middle, is said to ward off evil.
If you are into a more neutral look, this Hematite Gemstone version is super sleek.
Well, now I want all of them! Sigh.
I think the EvaDane bracelets make wonderful, personal, birthday gifts. You could also pick out individual bracelets for each member of your bridal party. Take a look around the shop and let me know which designs / charms are your favorites.
*All images courtesy of EvaDane.