I first discovered the designer Ted Baker in the spring of 2005 in Paris, France. I was immediately taken by his designs which are a sublime fusion of feminine silhouettes and exquisite tailoring. While walking on Newbury Street Easter weekend with my mother, I stumbled upon his new Boston store! I squealed with delight and forced my mother to join me as I combed every rack and stroked each meticulously crafted piece.
Two weeks ago I returned to Newbury Street with a girlfriend and we spent our 45 minute restaurant wait shopping in the Ted store. On this most recent trip several items caught my eye. Many of Ted's spring items have a butterfly design (similar to the Vivienne Tam design I have written about) and this maxi dress is the ideal shape for this spring fabric:
I also enjoy this flirty, striped skirt which can be easily dressed up or down depending on the occasion:
For a casual daytime look, I adore this airy, white and blue, thinly pin striped shirt dress:
For a more formal affair, this sophisticated, white dress is tailored to perfection with a subtle flair on the sleeves:
And to jazz up any outfit, these silver, cut out pumps are an absolute must have:
Ted carries both men's and women's clothing, shoes, bags, and other accessories. On this recent trip we were assisted by a superb sales associate, who not only gave us inside info on the items, but asked us to put our names in their customer book to receive emails about upcoming sales.
I would have called my Ted experience perfect after walking out of the store that day (which happens to be Alice in Wonderland themed) but then I got a card in the mail, from the sales associate we met that read, "Just a little note to say it was great meeting you in the store recently. We know you are a fan of Ted so I'll inform you of new collections coming in and when we have our next client event. Pop in anytime. Cheers!" Yes, that's right, a personalized, hand written note! Unbelievable.